a sock-rocking campaign
music for
your soles
Challenge
Socks are mundane clothing items compared to everything
else on our body. Yet, we only realize and value the importance
of socks until we no longer have them. They are a necessity for all. So, why should socks be boring? They are meaningful pieces of fabric that reveal a piece of our personality and lifestyle.
Bombas understands all these factors and managed to create a successful brand based off of them. Now, it’s time to remind people that socks aren’t boring but can have a silly side just like you and me.
approach
I aimed to create mini series of posters that Bombas could use to promote a pop-up they would have at music festivals or even races. I took inspiration from the Hatch Show Print shop's legendary band posters, then I did a play-on-words with famous '70s artists and feet.
