DESIGNING WITH LIMITED DIRECTION
A Fresh Look for Greenside
Challenge
Greenside Memorial, a new mixed-use development in Houston, needed a homepage that felt as fresh and exciting as the community it was building. With less than a day to work and very little direction beyond a pre-approved template and required widgets, the challenge was to create a compelling visual direction with limited information to work from.
approach
I used the project's proposal book as a creative north star,
pulling visual cues and messaging from the existing materials
to establish a cohesive look and feel. Working alongside another designer, I translated that direction into a homepage concept within a very tight timeline. The client responded positively to the direction, which later informed another round of design exploration.
