FROM TEMPLATE TO TAKEOVER
Building a New Page System
Challenge
Imaginuity needed a new type of website page to explain its expertise and offerings across specific industries. The pages had to feel distinct from the existing site while still working within the limitations of Pylot's pre-built CMS widgets—and eventually scale across multiple services.
approach
I designed the pillar page template first, then applied the system across AI Mail and the first three home services pages: roofing, HVAC, and windows and doors. Multiple rounds of marketing and executive feedback helped refine the hierarchy, layouts, and content presentation, resulting in a flexible visual system that could be repeated across industries.
THE PILLAR PAGE COLLECTION
Scroll through to see the pages in action, or click on the frames to view the full design.
